The Hellmann’s–NBA collaboration has tapped into the power of Brazil’s more than 57 million NBA fans with a sports-to-sales strategy that’s delivering growth, brand premiumisation and Gen Z brand engagement for Hellmann’s winning line-up of flavoured, squeeze-bottle mayos. Here we look at what is powering this success story.
Siegwerk, one of the leading global providers of printing inks and coatings for packaging applications and labels, today announces the launch of CIRKIT OXYBAR WHITE, a breakthrough innovation that combines oxygen barrier performance and white ink functionality in one single layer.
Taking place Sept. 29–Oct. 1, this world-class event covers an impressive 1 million square feet of floor space and brings together 2,300 exhibitors, providing solutions for attendees from more than 40 vertical markets. As the largest PACK EXPO Las Vegas exhibit floor on record, the show offers an unparalleled opportunity for attendees to experience the latest innovations in packaging, processing, automation, and emerging technologies. The show is also celebrating 30 years of bringing groundbreaking technology to Las Vegas by recognizing Member Legacy Exhibitors that have been with the show since its inception with a special logo marking the occasion.
Düsseldorf, July 2024 – The members of Flexible Packaging Europe (FPE) met for their annual summer conference in June, this time in Copenhagen. After an economically challenging 2023, the industry is cautiously optimistic about the future and is forecasting moderate growth for 2024. The meeting provided a valuable platform for the exchange of information which included an …
Typical applications for thermoforming films produced using Kuhne’s Triple Bubble® process include transport packaging for large pieces of meat or cheese. © lena_zajchikova – stock.adobe.com Triple Bubble® technology for sustainable food packaging
UPM Raflatac has expanded its PP Lite range of labeling solutions for the European market with the introduction of a new clear film, PP Silver Lite. The face materials, adhesives, and backing used in the PP Lite range offer brands new ways to achieve their sustainability objectives.
Continuous run for 22 hours: No press stops, consistent colour quality
Comexi, specialist providing flexible packaging industry solutions, continues to strengthen its position in the French market. The group closed a new strategic agreement with the French company LIVCER, which has purchased its first Central Drum flexo printing machine: a Comexi F2 MC.
Whether transported by sea, rail, air or road, industrial goods have to be packaged well and securely so that they reach the user or consumer in immaculate condition. The goods often travel long distances to their final destination, over bumpy roads, on clattering rails or in rough seas.
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