The Hellmann’s–NBA collaboration has tapped into the power of Brazil’s more than 57 million NBA fans with a sports-to-sales strategy that’s delivering growth, brand premiumisation and Gen Z brand engagement for Hellmann’s winning line-up of flavoured, squeeze-bottle mayos. Here we look at what is powering this success story.
Modern packaging has to meet a wide range of expectations: it should save resources, protect food, and at the same time meet the demands of retailers and consumers. What often seems like a balancing act is transformed into concrete solutions by Greiner Packaging. With innovations such as the CUBO and the Click In sealing lid, the company proves that ecological responsibility and product safety can go hand in hand. Both developments exemplify the vision of making packaging not only more sustainable, but also smarter and more future-proof.
Ir al contenido
