The Hellmann’s–NBA collaboration has tapped into the power of Brazil’s more than 57 million NBA fans with a sports-to-sales strategy that’s delivering growth, brand premiumisation and Gen Z brand engagement for Hellmann’s winning line-up of flavoured, squeeze-bottle mayos. Here we look at what is powering this success story.
Como llegar a millones de lectores profesionales de la industria con una mínima inversión. Todos los que vendemos bienes y servicios de empaque, envase y embalaje, deseamos llegar a millones de clientes en la industria que consuman las máquinas, los equipos, consumibles, servicios de mantenimiento, materiales y empaques, etc, que nuestras empresas venden. Adicionalmente, debemos …
Innovia Films is refocusing its research and development efforts on high barrier materials thanks to substantial investment in new assets. They will allow the company to produce a range of new Biaxially Oriented Polypropylene (BOPP) products with optimum barrier performance. The first to market will be high barrier metallised films, followed by AlOx clear high …
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