The report concludes that direct food packaging is still the most important application for BOPP films as modern retail caters to a market that craves packaged foods more than ever. Food security and convenience remain important drivers for packaged food growth in low-income markets. 58% of BOPP film demand is used for direct food packaging, and if labels are included, this rises to 65%. Snack foods are the most important food category for BOPP films by volume.