Mex, Switzerland, 26th March 2024 – BOBST today announced its latest advancements across all industry segments – flexible packaging, labels, folding carton, corrugated board, and services – to help its customers to thrive in the current and future packaging environment. At drupa 2024, visitors to the stage area will have the opportunity to find out …
Quality is one of the biggest differentiators in the packaging industry. Other factors matter too of course – cost efficiency, sustainability, lead times – but ultimately if packaging fails the quality test, it can jeopardize a whole run, and a customer relationship with it. In some sectors – pharmaceuticals for example – packaging faults can …
The power of color is well known and Brand Owners use color to engage with customers in many ways. Indeed, research shows that up to 85 per cent of customers’ first impression is based on color alone,1 and color increases brand recognition by up to 80 percent.2
While the sustainability of packaging has been an important topic for Brand Owners for several years, the need to implement meaningful solutions has significantly gathered pace in the last year or two. Consumers are rapidly becoming more environmentally conscious, and packaging recyclability is now a major decision factor in their purchasing. Indeed, 48% of consumers …