“Less is more” is the consumer’s motto when it comes to beverages: less additives and preservatives and zero sugar. With packages the opposite is true, for they have to be individually designed, promise product quality and possibly offer extra utility as well. Such consumer behaviour is not exactly kind to the environment. The packaging sector …
ABSOLUT ® Celebra la creatividad de los londinenses pioneros de Londres que han hecho de esa ciudad el centro cultural, y con visión de futuro que es hoy…
In February 2012, the world’s most iconic vodka launches ABSOLUT® LONDON, the latest limited-edition from ABSOLUT in collaboration with one of the UK’s leading graphic artists, Jamie Hewlett. ABSOLUT LONDON celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage in a unique bottle design which goes on sale in Selfridges and Harvey …