NUORI Takes Freshness to the max

Nothing beats freshness. This is the premise of new Danish beauty brand Nuori, who has built its business around ‘fresh’. This means pure products, free from preservatives and synthetic additives, and 100% efficacy, as the active ingredients are not weakened by time-related breakdown. As such, all of its products carry a sell-by date.

Don’t Leave Footsteps!

Don’t leave footsteps! This imperative originated in rockclimbing, in a particular form of modern sport climbing that aims to leave minimum traces behind on the rock. Spurning traditional fixed anchors, these climbers make a point of using removable – and hence “renewable” – pitons. Their “clean climbing” ethos could well become the credo of the food …