Founded by 54 US clinics that pooled their expertise in skincare, 54MD partnered with Quadpack to create premium airless packaging for the launch of its high-performance range
54MD is a new US skincare brand distinguished by being “expert-built, not just expert-backed.” The brand is built by a network of leading physicians and draws on their knowledge of the difficulties faced by patients to shape its formulas. Its range includes six essential products which, together, provide everything required for a high-functioning skincare regimen. The brand turned to Quadpack to package the range, opting for airless technology to protect the complex formulations. Its clinical background is reflected in the decoration, which endows the packaging with clean, minimalist aesthetics.
“Quadpack was the most responsive supplier we spoke to and came to every conversation with the information we needed. It was also flexible with some of our more unique asks and processes, which mattered a great deal for a brand building from scratch,” says CEO Peter Sigalos.
54MD’s Antioxidant Serum, Brightening Serum and Retinoid Serum benefit from the stylish design and powerful protection of Quadpack’s Crystal Ballet airless solution. This refillable, double-wall pack features a high-end glass bottle, adding solidity, transparency and a cold-touch effect. The Exfoliating Cleanser comes in Quadpack’s Big Jam Airless, with a higher, 150ml capacity. All components are made of recyclable materials and are easily dismantlable for ease of recycling. The airless pumps are entirely metal-free.
The Day Cream and Night Cream are similarly packaged in a bespoke airless jar, designed to seamlessly match the minimalist motif of the range. All packs have a custom-colour matte finish, with 54MD’s understated branding applied through a silk-screening process. The result is a coherent look and feel that inspires confidence.
Sigalos concludes: “Quadpack was responsive, flexible and straightforward throughout the development process. We love how our brand vision came to life on the packaging. Since we launched in June, the consistent reaction among consumers is that the packaging looks and feels super premium.”
About Quadpack
Established in 2003, Quadpack is an international manufacturer and provider of enhanced packaging solutions for beauty brand owners and contract fillers. With offices and production facilities in Europe, the Americas and the Asia Pacific region, and a strategic network of manufacturing partners, Quadpack develops bespoke and customised packs for prestige, masstige and mass market customers. Part of PSB Industries since 2024, Quadpack relies on a workforce of 600 people to build a more sustainable world. As a registered B Corp with EcoVadis Platinum certification, it works to ensure a positive impact on the planet and society and, through the Quadpack Foundation, on the communities in which it is present. For more information, please visit www.quadpack.com