For Europeans, packaging can be Sexy and virtuous!

This is the first lesson to be drawn from a Europe-wide (France, Spain, Italy and Germany) survey, conducted by OpinionWay from 16 to 21 May 2012 for EMBALLAGE (Comexposium). Furthermore, packaging is considered as a “solved paradox” that can reconcile a number of opposites: sexy and virtuous, beautiful and useful, economical and pleasurable… to the …