WorldPressOnline First Call – 5th January 2017 – An innovative packaging solution from RPC Superfos and RPC Promens for a range of premium cold salads from Orkla Foods Norway has been awarded a prestigious WorldStar 2017 in the international packaging competition.
The pack successfully mixes two different resin materials and two different technologies to create a thermoformed twist cup with an injection moulded lid. The result has similarities with a traditional glass jar which makes it stand out as something special in the cold salad segment. In spite of the challenges that come from using two different resin materials, perfect compatibility between the thermoformed polyethylene body and the injection moulded lid of propylene has been achieved. The lid latches into the locking groove of the cup and, when closed correctly, the consumer hears a comforting click-sound.
Orkla Foods Norway entrusted RPC Superfos Lidköping (Sweden) and RPC Promens Kambo (Norway) with the assignment to develop an out of the ordinary pack to emphasise the high-end appeal of their salads.
“It is a major accolade to receive a WorldStar and we are all very pleased, not least because the award acknowledges a project for which we combined the capabilities and technologies of both RPC Superfos and RPC Promens,” comments Thomas Winkler, Area Sales Manager at RPC Superfos Lidköping.
“We are proud to get the positive attention which comes with a WorldStar award,” confirms Tore Lund, Senior Project Engineer, RPC Promens Kambo. “It has been a privilege to cooperate with Orkla Foods Norway and to get the opportunity to demonstrate our innovative expertise.”
The twist cup with screw lid went forward to the WorldStar competition following its winning of a ScanStar 2016 in the Nordic Packaging competition. It was also shortlisted for the Danish FoodTech Award 2016.
Organised by the World Packaging Organisation (WPO) the WorldStar Competition is the pre-eminent international award in packaging. The 2017 Awards presentation ceremony takes place during Interpack 2017 in Düsseldorf, Germany in May.