One of the key highlight topics at drupa 2016 will be packaging production. Papers with outstanding sensory appeal combined with excellent finishing techniques turn packaging into first class advertising media. Electronic displays and sensors make packaging intelligent; digital printing permits personalisation and versioning.
As a result, according to current forecasts the packaging market will increase to 975 billion euros by 2018. A separate special show, Packaging Touchpoint, reflects this market relevance. «Our aim is to use the visionary Touchpoint to identify potential in packaging design and production and address important vertical markets», says Sabine Geldermann, Director of drupa, highlighting the idea behind this part of the show. Packaging Touchpoint is aimed at brands, packaging designers and service providers already operating in the packaging sector or who want to enter the sector.
This special form in Hall 12 is being designed and implemented in close collaboration with the European Packaging Design Association (epda), Europe’s leading association of brands and packaging agencies. «We will be covering the whole spectrum of the packaging world: technical/functional requirements, cultural and ethical considerations, cost-effectiveness and efficiency, the wide range of substrates through to the technologies used», explains Claudia Josephs, Project Manager at epda. To be in a position to fulfil the special needs of the various user industries better, Packaging Touchpoint is divided into four «future labs» – specifically into «food & beverage», «non-food», «pharma» and «cosmetics». Successful practical examples as well as potential future production solutions will inspire visitors and leave a long-lasting impression. A special programme in the Forum itself will cover very specific topics.
Duesseldorf, DEU, 04.05.2012. Seit mehr als 60 Jahren praegt die drupa die Megatrends der Industrie, setzt Impulse fuer die Entwicklung der naechsten Jahre und praesentiert das komplette Weltmarktangebot – so auch bei ihrer 15. Auflage: Ob Global Player oder aufstrebende Newcomer und Software-/IT-Unternehmen, Anbieter aus den Schwellenlaendern oder den Industrienationen – sie alle sind auf der drupa vom 3. bis. 16. Mai 2012 vertreten. Dabei verwandelt sich das komplette Messegelaende mit seinen 19 Hallen in die groesste Druckerei der Welt. Rund 1.850 Aussteller aus ueber 50 Laendern stellen die Vielseitigkeit und Innovationskraft ihrer Branche unter Beweis – unabhaengig davon, ob es sich um Zeitungen & Co., Verpackungsdruck, kommerzielles oder funktionales Drucken handelt. | drupa has been unearthing, explaining and promoting the mega trends of the industry for more than 60 years, has been setting impulses for the development in the next few years and has presented the complete global market offer – this also at the 15th event. Whether they are global players or striving newcomers and software/IT companies, service providers from the emerging countries or the industrial nations – they will all be represented at drupa from 03 to 16 May 2012. The entire trade fair ground with its 19 halls will transform into the biggest printing house in the world during this period. Approximately 1,850 exhibitors from more than 50 countries will demonstrate the diversity and innovation strength of their industry – regardless of whether this has to do with newspapers etc., packaging printing, commercial or functional printing. Foto: Messe Duesseldorf, Constanze Tillmann. Exploitation right Messe Duesseldorf, M e s s e p l a t z, D-40474 D u e s s e l d o r f, www.messe-duesseldorf.de; eine h o n o r a r f r e i e Nutzung des Bildes ist nur fuer journalistische Berichterstattung, bei vollstaendiger Namensnennung des Urhebers gem. Par. 13 UrhG (Foto: Messe Duesseldorf / ctillmann) und Beleg moeglich; Verwendung ausserhalb journalistischer Zwecke nur nach schriftlicher Vereinbarung mit dem Urheber; soweit nicht ausdruecklich vermerkt werden keine Persoenlichkeits-, Eigentums-, Kunst- oder Markenrechte eingeraeumt. Die Einholung dieser Rechte obliegt dem Nutzer; Jede Weitergabe des Bildes an Dritte ohne Genehmigung ist untersagt | Any usage and publication only for editorial use, commercial use and advertising only after agreement; unless otherwise stated: no Model release, property release or other third party rights available; royalty free only with mandatory credit: photo by Messe Duesseldorf]
The Packaging Touchpoint gives companies from the packaging design and production sector the opportunity to present their innovative technologies, inspiring solutions and visionary concepts. This offering is free of charge for drupa exhibitors. As the number of partners is very limited, immediate registration via epda is required.