drinksplus technology from SIG Combibloc provides new drinking experiences
October 2015. Brazilian company Empresa Brasileira de Bebidas e Alimentos, known as ‘ebba’ for short, has now launched fruit nectars containing real fruit pieces in the aseptic carton pack combiblocMini 200 ml, under the established brand name Maguary – an innovation for the South American market. This fresh new concept in the beverage sector is made possible by the drinksplus technology from SIG Combibloc.
Nectars containing pieces of real fruit, packaged for long life in small-format beverage cartons, are completely new in Brazil. “People have a totally new drinking experience when they try the nectars of the new ‘Maguary Pedaços’ product range. With every sip, consumers experience the unusual texture of the drinks. Real fruit pieces give them a particularly intense flavour”, says Fábio Levalessi, Commercial Director at ebba, the owners of the Maguary brand. The new nectars are available in Peach, Pineapple, Apple and Mango. The drinking straw, which can be used to drink the beverage straight from the carton pack, has an extra large diameter so the fruit pieces flow through perfectly. The products, available in major markets and supermarkets in Brazil, are rich in vitamins, making them a healthy alternative to snacks such as chocolate bars. The beverages are also perfect for carrying along and drinking on the move, and meet the tastes of children and adults.
Health and enjoyment
The Maguary products with real fruit pieces are made possible by the drinksplus technology from SIG Combibloc. With drinksplus, beverages with up to ten per cent natural particulate content can be processed and aseptically filled in carton packs, using standard beverage filling machines from SIG Combibloc. Individual bits can be up to six millimetres in length and width. Luciana Galvão, Head of Marketing at SIG Combibloc Americas: “Beverages with perceptible bits are attracting attention right around the world. With the drinksplus technology, beverage manufacturers are able to quickly and flexibly add healthy extras such as pieces of fruit and vegetables, coconut flakes or cereal grains to their beverages – matched perfectly to the tastes of modern consumers. These days, people want to eat a healthy and balanced diet, but they’re also looking for new taste experiences, moments of pure enjoyment and unusual textures. So beverage concepts with perceptible extras really tickle consumers’ tastebuds”.
Maguary is one of the most popular brands in Brazil. The brand has been around for more than 60 years, and is Brazil’s market leader in the product segments juice concentrates and not-from-concentrate juices. With the market launch the brand is expected to win a notable share in the segment of ready-to-drink beverages.
SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. In 2014 the company achieved a turnover of 1,630 million Euro with around 5,000 employees in 40 countries.
Heike Thevis – Press Officer
SIG International Services GmbH
Rurstraße 58, D-52441 Linnich, Germany
Tel.: +49 2462 79 2608
Fax: +49 2462 79 17 2608