The trade is making room for more freshness, fresh convenience foods are providing positive impulses on the out-of-home market
In the scope of Anuga from 10 to 14 October 2015, the Anuga Chilled & Fresh Food will offer the ideal presentation platform for fresh convenience foods, fresh delicatessen, fish as well as for fruit and vegetables. Companies such as Condeli, Edmund Merl, Friweika, Funken, Heinrich Kühlmann, Henglein, Popp, Renna, Rügen Fisch, Stührk Delikatessen, Werner Laurenroth, Wewelka and many more will be demonstrating in Cologne what is new in the trendsetting product line-ups and which ideas are set to boost the market. Over 120 suppliers will be exhibiting on around 9,000 m² of exhibition space in Hall 5.1. In total, over 6,800 exhibitors from around 100 countries are expected to participate at Anuga.
The market of chilled convenience products and delicatessen was able to considerably raise its profile over the past years. This is due to new products and the trade’s decision to offer the attractive segment more room, in the truest sense of the word. Sales areas were equipped with refrigerated and service counters, which specifically address customers, who have little time, yet still have high expectations regarding the quality and freshness of the products. Thus, worldwide this segment achieves high turnovers. However, due to the large spectrum of products the figures are difficult to determine, particularly in terms of an international comparison. Nevertheless, the market researchers do confirm that demanding consumers will also in the future gladly and frequently opt for fresh pasta products, fish and fish preparations, washed salads, marinated vegetables and ready-to-eat slices of fruit as well as fresh drinks. The trend towards eating away from home – whether on the way to work, during one’s lunch break or in the form of in-between meals – is further pushing the market.
A decisive factor for both the manufacturers and the retail trade is how successfully they can adapt to the needs of the consumers. The interest especially lies on gourmet and delicatessen foods in attractive, yet at the same time practical packaging, appropriate portions, a wide variety of tastes and individual solutions. This means that room is also being created in the chilled food compartment for international dishes. Because besides the ever popular Italian pasta, Indian or Asian cuisine is also extremely popular among the consumers, together with exotic fruits, spices or sauces. Vegetarian and vegan variations appeal to those customers, who quite consciously want to avoid certain foodstuffs. Naturalness is also called for in the refrigerated goods sector. Preservatives and artificial aromas as well as dyes are largely done away with.
The chilled freshness offers the trade plenty of opportunities: From the simple and compact fresh food counter through to the elaborately designed delicatessen counter with expert sales assistants, an integrated sandwich shop or rotisserie. Chilled food is attractive for businesses of different sizes. Depending on the location, good turnovers can be achieved on a small amount of floor space with chilled fresh food.
Anuga is exclusively open to trade visitors from the retail and food service trades from Saturday, 10 October 2015 until Wednesday, 14 October 2015, from 10:00 a.m. until 6:00 p.m. on all days.
Further info: http://www.anuga.com/anuga/index-2.php