Advanced decoration techniques from RPC beauté are helping to create a high-class and distinctive on-shelf presence for the new Korloff In Love fragrance.
Korloff is famous for its luxury jewellery ranges. The pack design for Korloff In Love reflects this, with the glass bottle incorporating a gold lining and the stopper resembling a precious stone, which creates the impression of a luxurious and stylish ring.
To achieve the gold lining effect, RPC beauté electroplates ABS plates in a light gold finish. The company worked closely with the glass manufacturer in the development of the plates to ensure that they allowed for any variations during the production of the bottle in order for them to fit smoothly and tightly around the edge.
The finished bottle emphasises the luxury and heritage of the Korloff name to convey a premium image and generate a feeling of admiration and desire among consumers.
Two bottles are being produced in 50ml and 100ml sizes.