Personal care giant Unilever has underlined the easy opening credentials of RippatapeTM from Payne by choosing it for a new men’s grooming multipack offer in Chile.
The tape is being used on 20,000 promotional ‘Total Protection’ cardboard gift boxes. Each pack contains a Clear Men 400ml shampoo and AXE deodorant body spray. The Spanish-language pack design features the Real Madrid footballer Cristiano Ronaldo.
A 4mm, 60 micron RippatapeTM near the top of the rear of the box allows the end user easy access to remove the products.
As well as allowing for easy opening, the RippatapeTM tab also helps make clear to the consumer precisely where the pack should be opened.
Unilever’s use of RippatapeTM was driven by the desire to make the packaging consumer-friendly, frustration-free and safe and It was clear that Payne’s solution met these needs.
Tadeu Margaria, Payne’s General Manager, Latin America, says: “RippatapeTM offers significant commercial and environmental advantages to manufacturers and brand owners requiring a versatile method for the easy opening of boxes and cartons.”
Developed by Payne, part of the Coated & Security Products division of Filtrona plc, RippatapeTM offers a safer means of opening cartons and can also provide box reinforcement, by adding strength to weak areas of the carton and eliminating the need for perforations adding to the environmental advantages of a pack.
Furthermore it can easily be separated from the board as part of the recycling process ensuring a single waste stream is appropriate for the packaging at the point of disposal.
RippatapeTM can be applied at speeds of up to 450 metres a minute at the point of board manufacture by using Payne’s custom build applicators. Payne’s combined offering of tape and applicator means this solution is easily and effectively implemented.
Payne (www.payne-worldwide.com) is recognised globally as the leading manufacturer and supplier of pressure sensitive tear tape and a growing provider of labels, closures and seals. Payne tear tape and labels not only provide functional advantages for packaged consumer goods such as easy opening or resealability, they are also the ideal medium to carry branding and communication messages or brand protection technology from Payne Security.
Supported by an in-house design studio, R&D facilities and multi-million pound print facilities, Payne is positioned to deliver the very best in quality, service and reliability through its worldwide manufacturing and sales structure.
ABOUT FILTRONA PLC www.filtrona.com
Filtrona plc (“Filtrona”) is a FTSE 250 company and a leading international supplier of speciality plastic, fibre and foam products with four principal operating divisions: Protection & Finishing Products, Porous Technologies, Coated & Security Products, and Filter Products. Filtrona focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end-markets and geographies.
Headquartered in the United Kingdom, Filtrona’s global network extends to 29 countries and includes c. 4,100 employees, 34 principal manufacturing facilities, 63 sales & distribution operations and 5 research & development centres.