In February 2012, the world’s most iconic vodka launches ABSOLUT® LONDON, the latest limited-edition from ABSOLUT in collaboration with one of the UK’s leading graphic artists, Jamie Hewlett. ABSOLUT LONDON celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage in a unique bottle design which goes on sale in Selfridges and Harvey Nichols on 1st March 2012 (RRP £20.99).
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.
«London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT LONDON I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.» Says Jamie Hewlett.
To celebrate the launch, ABSOLUT will be offering consumers the chance to win one of 50 bottles via Instagram from the 9th of Feb. There will also be the chance to buy one of only 50 unique ABSOLUT LONDON collectors gift packs, which go on sale on 22nd March. More information can be found on www.facebook.com/ABSOLUTUK
In the late 1980’s ABSOLUT® VODKA launched its ‘Cities’ advertising campaign with a wink and nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the ‘Cities’ campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by ABSOLUT®
LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2010 and ABSOLUT® SF in 2011. ABSOLUT LONDON is an exciting edition to the collection, the first to launch in Europe.
Anothers bottles for Absolut Vodka…