Steel case for whisky Johnnie Walker Red Label which can be reused as a cd box.
Marketing & Design Challenge:
To develop an original and unique packaging to differentiate the brand. The box is made up of 3 parts : a lid with a double metal closure, a red handle in the brand colour and a red base. Inside the box there is a holder in the brand colours to maintain the bottle in place, and afterwards for the storage of 15 cd boxes. The box is printed with 3D embossing on the body and the lid.
Printing on the body, lid and base : 4 colour, varnish. Inside printing in the brand colours.
Can manufacturer company:
10 avenue Albert Einstein
ZI du Coudray, FR-93150,
telephone: +33/1/49 39 20 20
fax: +33/1/49 39 20 21
Le Blanc, Mesnil, FRANCE
By: European Metal Packaging EMPAC