English: Avery Dennison joins EskoArtwork and ExxonMobil Chemical in Extending PacVantage Software and Technology for Digital Labels
el Viernes, 26 de Septiembre de 2008 - 11:43 AM EST
Market leaders combine their expertise to deliver a “color guarantee” for self-adhesive labels printed o­n a Hewlett Packard Indigo digital press

Avery Dennison, the global leader in pressure-sensitive technology and innovative self-adhesive solutions for label materials, has teamed up with EskoArtwork and ExxonMobil Chemical to make color guaranteed printing a reality for digital label converters.

Last year, EskoArtwork, market leader in packaging preproduction solutions and ExxonMobil Chemical, the leading global supplier of a full range of specialty and value added oriented polypropylene (OPP) films, introduced PacVantage™ software and technology for digitally printed labels at Labelexpo Europe. In this market segment, where the predominant printing technology is provided by HP Indigo, these leaders broke new ground by offering a color guarantee. This guarantee provides converters who prepare their jobs using EskoArtwork software with PacVantage™ technology and print them o­n ExxonMobil Chemical's Digilyte™ polyolefin films the assurance that they will be able to make color adjustments during the proofing stage and match them o­n press with little or no adjustment.

Now, Avery Dennison has joined EskoArtwork and ExxonMobil Chemical to introduce self-adhesive rollstocks faced with ExxonMobil Chemical’s Digilyte™ polyolefin films. This will allow narrow web label converters using EskoArtwork software with PacVantage™ technology to buy Avery Dennison self-adhesive labels faced with Digilyte™ films that activate the color guarantee.
Avery Dennison has extensive experience collaborating with industry-leader Hewlett-Packard to deliver pre-optimized digital labeling materials for printing o­n the full range of HP Indigo industrial roll fed presses. These materials exhibit excellent print quality and a o­ne-year print shelf life.
By combining their capabilities, the three leaders can now offer label converters everything they need to implement color guaranteed printing:

EskoArtwork color management and workflow software: With PacVantage™ technology built in, Kaleidoscope™ and FlexProof™ do an exceptional job driving the HP Indigo press—even for six or seven color jobs. PacVantage™ technology also includes tools for proofer certification and remote proofing.



ExxonMobil Chemical's Digilyte™ polyolefin films: When a label prepared using PacVantage™ technology is printed o­n Digilyte™ film, it activates the color guarantee.

Fasson® self-adhesive rollstocks using Digilyte™ facestocks ensure converting success with a HP-certified product, and eliminate the aggravation and multiple costs associated with in-house top-coating.

Expertise in digital label converting and workflows, including training and consultancy from the industry leaders EskoArtwork, ExxonMobil Chemical and Avery Dennison.

Taking Proofing Away from the Press
Label converters who adopt PacVantage™ technology reap the benefits of a guaranteed color match between a proof and final print. With PacVantage™ technology, digital proofs are printed o­n an easy to use HP Designjet Z3100 proofer in the prepress department or at the customer's location. With a guaranteed color match between the proof and the HP Indigo printed label, approvals can be made up front and the productivity of the press can be optimized.

Because PacVantage™ technology can ‘lock in’ color before releasing the job to printing, it delivers many advantages to a converter. There is much less color matching time and consumables waste. Not o­nly are media saved, but wearing o­n blankets is also reduced—as much as three times less. Overall color-matching downtime is reduced by up to 35 percent. In addition, digital converters can offer remote proofing, connecting them much more closely with their customers and allowing their customers to print true, contract quality color proofs at their locations.

“Globally, Avery Dennison offers the broadest range of substrates for the HP Indigo press. As the leader in the market, we could immediately see the advantage of joining EskoArtwork and ExxonMobil Chemical, two other leaders, to participate in this exciting offer,” remarks Brian Oost, Business Lines Development Manager, Avery Dennison Roll Materials. “Clearly, the opportunity for the label printer and converter is enormous. Initial feedback from customers indicates that converters who use PacVantage™ technology can save $0.20-0.25/MSI (up to $175,000 per press o­n an annual basis). No longer must the HP Indigo ws4000 series press be used as a proofing device for color testing. The converter saves time o­n press, and the brand owner saves cycle time, because a color-accurate proof can be drawn right in the company’s office, saving shipping time.”

Any questions about PacVantage™ technology and Digilyte™ faced rollstock can be answered during Labelexpo Americas at the booths of EskoArtwork (5202), ExxonMobil Chemical (1539), Avery Dennison, Fasson Roll North America (199) and HP (3223, 6623).

About ExxonMobil Chemical
ExxonMobil Chemical is a global leader in technology, product quality and customer service with affiliated petrochemical manufacturing and/or marketing operations around the world. For more information visit www.exxonmobilchemical.com.

The Films Business of ExxonMobil Chemical is a global leader in the development and manufacture of specialty and value-added oriented polypropylene (OPP) films, including multilayer white opaque films, metallized films and acrylic- and PVdC-coated films, for flexible packaging and labeling applications. The Films Business has affiliated production plants in Europe (Virton, Belgium; Kerkrade, the Netherlands; and Brindisi, Italy), and North America (LaGrange, Georgia; Shawnee, Oklahoma; and Belleville, Canada). The company and its affiliates have sales offices to support customer needs in countries around the world, including North America, Europe and Asia. Additional information regarding the Films Business can be found at www.oppfilms.com .

About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

About EskoArtwork
EskoArtwork is a global supplier and integrator of innovative solutions for packaging, commercial printing and professional publishing. Its products and services help customers raise productivity, reduce time-to-market, lower costs and expand business.

EskoArtwork is the worldwide market leader with pre-production and collaboration software for packaging buyers, designers and manufacturers. Esko CDI flexo computer-to-plate imagers and Esko Kongsberg short-run converting tables complete the portfolio for the packaging, label, signage and display industries.

The company also provides a range of workflow solutions for the commercial printing and publishing market, as well as the Enfocus suite of PDF tools for graphic designers and print production professionals.

EskoArtwork employs around 1,000 people worldwide. Its global sales and support organization covers Europe, the Americas, Asia Pacific and Japan, and is completed by a network of distribution partners in more than 40 countries.

EskoArtwork is headquartered in Gent, Belgium, and has R&D and manufacturing facilities in 6 European countries and the United States. The consolidated full year revenue for 2007 amounted to EUR 170 million, with an EBITDA of EUR 30 million.

For more information, visit www.esko.com  



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