Colours count

If the label and/or packaging does not win the consumer over in the blink of an eye, the product stays on the shelf, as people make instant decisions. The trick is to convey information quickly, both through the printed word and in a more subtle way based on feelings, using colours.

Certified CO2 Calculator

 The CO2 calculator, that Superfos developed last year, has received the stamp of approval from the independent British organisation Carbon Trust. After a careful scrutiny by Carbon Trust, Superfos’ CO2 calculator is now certified. Product Design Manager Torben Noer from Superfos says: