Touchpoint packaging@drupa 2016: tailor-made programme for brand owners, marketers, designers & print service providers

The World in 2035 – Trend researcher Cate Trotter / Two Competitions for Young Designers / Day of Packaging on 9 June…

Touchpoint packaging will be the hot spot for packaging at drupa 2016. Some 30 exhibitors and cooperation partners as well as twelve other industry representatives, brand owners such as Nestlé or design and communication agencies will present current and future trends in the form of lectures, panel discussions or workshops. This forum in Hall 12 (stand B 53) will address the entire world of packaging: technical/functional requirements, economy and efficiency as well as cultural and ethical demands plus the complete array of substrates and technologies used. touchpoint packaging is conceived of and organised in close cooperation with the european packaging design association (epda), Europe’s leading association of brand and packaging design agencies. Touchpoint, which will be held in this form for the first time at drupa, primarily also targets brand owners, marketers and designers – and, of course, print service providers with a special focus on packaging printing.

Eines der wichtigsten Highlight-Themen der drupa ist packaging production. Das spiegelt der touchpoint packaging (Halle 12, Stand B53) wider, der in enger Zusammenarbeit mit der european packaging design association (epda) konzipiert und durchgeführt wird. Er gliedert sich in vier „future labs“ (food & beverage, non-food, pharma, cosmetics) und kann so die Bedürfnisse der jeweiligen Industrien bestens widerspiegeln. | One of the most important highlight themes is packaging production. The dedicated special show, “touchpoint packaging” (hall 12, stand B53) reflects the relevance of this market. It has been designed and organised in close cooperation with the european packaging design association (epda) and is divided up into four “future labs”: food & beverage, non-food, pharma and cosmetics. — One of the most important highlight themes is packaging production. The dedicated special show, “touchpoint packaging” (hall 12, stand B53) reflects the relevance of this market. It has been designed and organised in close cooperation with the european packaging design association (epda) and is divided up into four “future labs”: food & beverage, non-food, pharma and cosmetics.

Occupying over 200 square metres, this exhibition area is arranged into four “future labs” targeting the vertical markets “food”, “non-food”, “pharma” and “cosmetics”. It is here that the exhibitors will present their best-practice cases and product highlights. The ideal complement is the Speaker’s Corner programme at the centre of touchpoint with over 70 presentations, lectures and panel discussions. One highlight will definitely be the talk delivered by British future researcher Cate Trotter on 3 June, at 11.00 am. What will the world look like in 2035? Which trends will impact society over the coming two decades? And how should the printing and packaging industries counter these challenges and with which strategies? These are just some of the questions Cate Trotter from Insider Trends/London will address. The agenda with half-hourly items will start at 11.00 am daily (with the exception of 5 and 10 June). For a detailed overview of the complete agenda online go to:

http://www.drupa.com/cipp/md_drupa/custom/pub/content,oid,34570/lang,2/ticket,g_u_e_s_t/~/touchpoint_packaging.html

Further Info: www.drupa.com