home COSMETICA, PACKAGING High-performance Brivaplast mascara for Boots 17 range

High-performance Brivaplast mascara for Boots 17 range

Boots 17 Peep Show Mascara uses a fibre-rich formulation which lengthens lashes from root to tip. Its impressive volumising action is aided by a Brivaplast mascara pack developed by international cosmetic packaging provider Quadpack.
“We chose to work with Quadpack as they could provide a pack that delivered the performance we required, in collaboration with Brivaplast, who we know are a reputable manufacturer that offered state-of-the-art facilities and stringent quality processes,” said Boots 17 Assistant Buying Manager Phillipa Holden.

“We were impressed with the brilliant work completed in terms of trials to achieve the design and we were provided with numerous decoration options to select from, which allowed the brand team to make a really well-informed choice. We are delighted with the results!”

The mascara has a number of interesting features. The cap has a premium feel closure, that satisfyingly clicks into place. The fibre brush evenly delivers the formulation to give voluptuous volume without clumps. Its eye-catching decoration – based on women’s stockings – was achieved using a complicated process of two-pass silk screening on a conical shape.

Sold at Boots outlets throughout the UK, 17 Peep Show Mascara is available in brown/black and black. It is displayed in a standalone concession stand that holds the entire Boots 17 make-up range.

Quadpack is Brivaplast’s exclusive distributor in the UK, Spain, Poland and Australia.

About Brivaplast Group
Brivaplast, international manufacturer of cosmetic packaging, supplies the world’s leading companies. As well as a complete range of standard containers for mascara, lipgloss, eyeliner and lipstick and thanks to a continuous investment in R&D and innovative solutions, Brivaplast offers clients complete support for their developments. With manufacturing units located in Europe and China, Brivaplast is able to serve customers and markets worldwide. For more information, please visit www.brivaplast.com

Contact details
Mariam Khan
Quadpack European press office
Summit Media Services
Tel: +34 93 265 4463
Email: summit_media@compuserve.com