A first in the history of the Hélio Prestige Awards: the ProHélio Association, responsible for more than twenty years for promoting rotogravure printing, has awarded their Super Prestige Prize to the Sleever International Group for their work with Christian Audigier’s decoration of the Vodka 58 bottle. This creation not only took first place in the Technical category but also received a unanimous vote in the Graphics category, something that has never happened since the competition was created as normally the awards have always gone to two different products.
By this distinction the jury, made up of graphic chain specialists, wanted to reward the skill, know-how and technical knowledge of everyone involved in a graphic chain which worked together to guarantee the best possible print quality for these very original designs.
Sleever International’s skills and know-how allowed Christian Audigier to reproduce his very particular designs, inspired by his very « bling-bling » world and clubbers’ tattoos, which break completely with the creations traditionally used by the spirits market.
Once again the company has proved the diversity of Sleever’s capabilities, allowing artists to express themselves and retranscribe the fruits of their creativity. For Christian Audigier’s Vodka 58 bottle, Sleever International used a SI-PETTG/050 PET film for its brilliance and transparent qualities. The richness of the graphics meant that four cylinders had to be used to translate the gradation of the shading and the strength and intensity of the black areas, two white cylinders to reproduce the strong contrasts, two metallic cylinders to get the mirror and silver qualities and two technological varnishes for the special effects.
With the Hélio Super Prestige award, ProHélio has rewarded the Sleever International Group’s indisputable high level of skills, know-how and technical knowledge.
Bruno du Plessix I Marketing Manager
17 Avenue Arago – ZI Le Val – BP 27 – 91421 Morangis cedex – France
Tel. + 33 1 69 74 75 60 I Fax. + 33 1 69 74 75 69