M-real’s Carta Solida paperboard has been chosen for a box of exclusive filled chocolates, produced by Sweden’s oldest and largest confectionery company, Cloetta, to commemorate the wedding of HRH Crown Princess Victoria of Sweden and Mr. Daniel Westling on 19th June 2010.
Cloetta is one of 16 Swedish companies approved by the Royal Court to develop products for ‘The Official Wedding Series’ and has launched six new chocolate products including chocolate boxes and chocolate bars.
The excellent sensory properties and printability of Carta Solida make it an ideal choice for the chocolate box, which holds unwrapped chocolates and opens to reveal a full colour photograph inside the lid of the Princess and Mr. Westling. The outside of the box features the Official Wedding Series seal, a picture of the happy couple, and a luxurious gold foiled design based on a pattern from the Drottningholm Palace.
Cloetta, in consultation with the converter, approved Carta Solida for the chocolate box as the board fulfils all their criteria regarding, for example, the elimination of odour and taint.
Part of the revenue is donated to the Crown Princess Couple’s Wedding Foundation, which aims to prevent social isolation and promote good health among children and youth in Sweden.
Founded in 1862, Cloetta is the oldest and only major Swedish confectionery company in the Nordic region. It has a long tradition as a Purveyor to the Royal Swedish Court since 1922.
Carta Solida is a fully coated bleached paperboard (BCTMP) with a white back, recommended for the most demanding and direct contact confectionery packaging. It is available in 185-320 gsm.
For further information please contact M-real Consumer Packaging:
Claus Kjaersgaard, Sales Director
Mobile +45 40 518781
M-real in brief:
M-real is Europe’s leading primary fibre paperboard producer and a major paper supplier. The company’s customers include brand owners, carton printers, converters, publishers, printing houses, merchants and office suppliers.
M-real supports its customers’ businesses by providing high-performance paperboards and quality papers for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and services for demanding end uses. The company’s paperboard is mainly used for the packaging of beautycare and healthcare products, foods, cigarettes, and consumer durables as well as graphics. Paper is mainly used for office papers as well as wallcoverings and other speciality end uses.
M-real’s business areas are Consumer Packaging, Office Papers, Speciality Papers and Market Pulp and Energy.
M-real is headquartered in Finland. In 2009, the company’s sales totalled EUR 2.4 billion, and it has approximately 4,900 employees. M-real, part of Metsäliitto Group, is listed on the NASDAQ OMX Helsinki Ltd.