home Metal, PACKAGING Timplate packaging for 3 types of premium Roquefort cheese

Timplate packaging for 3 types of premium Roquefort cheese

Saveur des Caves

Marketing & design challenge:
One-off promotional packaging launched last Christmas for a special offer of a premium range of Roquefort cheese.

Objectives: Additional Sales, Decidedly innovative product positioning in contrast to the conventions of the profession and competition, Change in terms of the “Société’s” brand image, Operation that has never been attempted before in the self-service stores for this type of product.

Benefits: Packaging that allows the consumers to view the products. Shelf and brand differentiation.

Results: Extremely satisfactory in terms of quantity sold, media reaction and brand image.

Technical information, materials & dimensions: Half-moon shaped container Silver and gold color with green, blue, burgundy and brown lettering. Transparent plastic window.   Printed with a silver and gold color with green, blue, burgundy and brown lettering.

Owner: Société des Caves. Can manufacturer:  COREPE / JEF LTD. (CHINA)