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PRACTICAL RESULTS AGAIN AND AGAIN WITH NEW ECO-BOTTLE

The durability and convenience of a reusable plastic bottle incorporating 30% post-consumer recycled (PCR) material, manufactured by RPC Containers Llantrisant, has provided eco-cleaning brand aquo with a strong packaging solution that underpins the brand’s waste reducing solution.

aquo is a range of surface cleaners manufactured by Kilrock Products, offering a unique difference – the trigger spray can be refilled and reused thanks to the soluble aquo capsule, which releases its cleaning power once dissolved in water.

Branded as “eco-clever cleaning,” Kilrock estimates that aquo’s refillable trigger-head bottle cuts down on production and packaging waste by 20 times, while the lighter, unfilled bottle reduces the carbon footprint accumulated during transit. At the same time, consumers benefit from the formulations’ superior clean and extremely good value for money.

Kilrock required a bottle that would underline aquo’s environmental credentials by incorporating recycled material. In order to maintain a low carbon footprint, it was important that the packaging could be sourced locally within the United Kingdom.

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RPC’s solution is a 750 ml blow moulded PET bottle that incorporates 30% recycled polymer – a percentage deemed the optimum amount of PCR material that can be used while ensuring high-quality performance throughout the life of the bottle. “The bottle is designed to be reused up to twenty times, and must also be well-suited to the wide range of cleaning formulations for kitchen, bathroom and glass,” explains Rob Hunt, Sales Manager at RPC Llantrisant.

Another consideration was that the bottle could maintain a leak-proof seal with the trigger spray used by Kilrock, even after being repeatedly reopened. RPC adapted one of its standard bottle preforms with a customised neck design for optimum compatibility.

The entire project was developed and fulfilled within a rapid timeframe in order to meet Kilrock’s launch requirements.

“aquo has been selected by leading retailers including Tesco in the UK, Netto in Denmark and Mercadona in Spain and praised by the environmental action organisation WRAP (Waste & Resources Action Programme),” confirms Richard Davis, Managing Director of Kilrock Products.

“RPC Llantrisant’s durable and environmentally-friendly bottle has played a huge part in the success of the aquo concept. The whole concept of aquo hinges on the durability and green credentials of the trigger-head bottle, this is our USP, and RPC has been very supportive of our needs throughout the development and launch of the range.”

SALES/READER ENQUIRIES:

RPC Containers Ltd

Llantrisant Business Park Llantrisant

Pontyclun, CF72 8LF

United Kingdom

Tel: +44 (0)1443 225520

Fax: +44 (0) 1443 228970

E-Mail:  s.kidd@rpc-llantrisant.co.uk

www.rpc-llantrisant.co.uk