A lot of effort is put into the packaging. In the run-up to Christmas, new promotional packaging is developed that tops sales figures. The tendency is to make packaging season-neutral so that it works as well in February as in December.
Solid overall economy
Claes Magnusson of Brand’em Communication AB has designed Nivea’s promotional packaging for the Scandinavian market for many years. He changed to Korsnäs White when it was launched a couple of years ago. “Good printing and punching properties combined with solid overall economy has had me choosing Korsnäs year after year. Before Christmas 2009, we will take things even further and print on the back”, says Claes. The image shows the 2008 design, since the Christmas 2009 packaging is still under wraps.
Producer: Beiersdorf, Germany
Design: Brand’em Communication, Sweden
Converter: Ekmans, Sweden
Cartonboard: Korsnäs White 345 g/m²
Frövi tel : + 46 581 371 17 fax : + 46 581 310 67
Press Release by Worldpressonline.