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DIGITAL DECORATION TO MAKE AN IMPRESSION

RPC Containers Oakham has used state-of-the-art digital printing to ensure that the packaging of a new collection of fashion paints delivers an accurate depiction of the range’s unusual shades.
Dekoral Fashion is the premium sub-brand of Poland’s leading paint brand, Dekoral, and is dedicated to providing fashionable consumers with the latest trends for their interiors. Its new collection is Italian Impressions – a range of paints for creating decorative effects in gold, silver and antique gold.  
The colour range has been created in partnership with renowned Polish fashion designer Eva Minge. She previewed a new collection of clothing using the same colours at the Dekoral Fashion Show in Warsaw in November 2008. 
PPG turned to the expertise of regular supplier RPC Oakham to devise a means of replicating the Italian Impressions colours on the packaging. RPC’s solution is to use self adhesive labels with a combination of digital print on silver foil, which ensures a shiny, metallic appearance. An additional advantage of digital printing is that amendments to the label design can be made quickly and frequently to achieve the best possible end result. 
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The injection moulded polypropylene pail is supplied in 1 litre, a size considered ideal by PPG for decorating one average wall. 
“RPC Oakham has responded to this unusual decorative brief with an eye-catching solution, as well as practical service and support throughout the development process,” confirms Anna Latoszynska, Dekoral Brand Manager of PPG Deco Poland. “The use of digital printing has ensured a flexible and convenient approach to creating a luxurious and unique look for our packaging that presents Italian pictures with shiny golden, silver, and ‘antique’ decoration.”   
Dekoral Fashion Italian Impressions consists of 15 ready-mixed acrylic paints in three colour lines: Silver Reflex, Golden Reflex, Antique Gold Reflex. The range is distributed in traditional retail channels and DIY stores across Poland. 
SALES/READER ENQUIRIES:
RPC Containers Ltd
Schofield RoadRutland LE15 6RW
Tel: + 44 (0) 1572 723771 Fax: + 44 (0) 1572 770472
Email: sales@rpc-oakham.co.uk
www.rpc-oakham.co.uk