Increasing consumer awareness of food safety combined with market demands for longer shelf life set high standards for confectionery packaging.  M-real, o­ne of Europe’s leading producers of primary fibre cartonboards was able to advise visitors to Prosweets 2009 o­n the best way to control the sensory properties of packaging materials and ensure that products are kept free from unwanted taint and odour.
M-real also showed its range of cartonboards designed with properties especially for the confectionery market, including Carta Solida and Simcote.  All are made from pure virgin fibre, sourced from sustainable, well managed forests.  They are manufactured under the highest environmental and safety standards, with ISO 22000 certification held by all its mills,
“Our customers are very aware of their responsibilities towards the consumer in respect of health and safety, and we are continuously developing our products in order to help them do this,” said Tiina Karppinen, Research & Development Manager for M-real Consumer Packaging.  “As well as protecting confectionery from external contamination, we have to ensure that the packaging is itself not a source of substances affecting the sensory properties of the food and be safe to come into contact with it.”
M-real described how its manufacturing processes reduce the likelihood of taint and odour arising from its boards, including choosing pulp and coating chemicals that have minimal influence, and taking care of the cleanliness of the manufacturing process.  A good example is BCTMP (bleached chemi-thermo-mechanical pulp), which used in M-real’s Carta Solida, that ensures excellent sensory properties thanks to its high purity.
In addition, M-real runs a programme of testing boards for taint and odour, primarily by a panel of assessors working to common European standards.  With regular calibration of its sensory panels and taint tests in its laboratories, M-real’s results can be considered as reliable.

M-real’s range of packaging boards has undergone continuous development.  They have been light weighted so that they now offer the same properties of stiffness and bulk as heavier conventional grades but in lower substances.  This means they can be specified for confectionery packaging without losing a quality feel, but result in cost savings and benefits to the environment through lighter transport weights and less waste at the end of their lifecycle.  M-real’s boards also offer very high consistency and printability, increasing efficiency throughout the value chain.

About the M-real’s papers
M-real’s primary fibre based cartonboards recommended for food packaging, available globally through M-real’s sales and logistics network, include:
Carta Solida Fully coated bleached paperboard (BCTMP) with white back. Recommended for most demanding and direct contact confectionery packaging. Available in 185-320 gsm.
Simcote Fully coated folding boxboard (GC2). Recommended for confectionery and food packaging. Available in 205-340 gsm.
For further information please contact M-real Consumer Packaging:
Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare@m-real.com

M-real in brief:
M-real is Europe’s leading primary fibre paperboard producer and a major paper supplier. The company’s customers include brand owners, carton printers, converters, publishers, printing houses, merchants and office suppliers.

M-real supports its customers’ businesses by providing high-performance paperboards and quality papers for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and services for demanding end uses. The company’s paperboard is mainly used for the packaging of beautycare and healthcare products, foods, cigarettes, and consumer durables as well as graphics. Paper is mainly used for office papers as well as wallcoverings and other speciality end uses.

M-real’s business areas are Consumer Packaging, Office Papers and Other Papers and the reporting structure also includes the Market Pulp and Energy segment.

M-real is headquartered in Finland. In 2007, the company’s sales totalled EUR 3.5 billion, and it has approximately 6,500 employees. M-real, part of Metsäliitto Group is listed o­n the NASDAQ OMX Helsinki Ltd.