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Luxury packaging for NIVEA Expert Lift

RPC Bramlage’s expertise in the manufacture of unusual shapes and eye-catching technical effects for cosmetics packaging is highlighted in the launch of a thick-walled cream jar for the latest skincare innovation from NIVEA VISAGE: Expert Lift.
The NIVEA VISAGE Expert Lift range consists of four products (Day Cream, Night Cream, Beauty Tonic and Eye Cream) that offer a complete facial skincare solution especially developed for the demanding skin care needs of women aged 50+.
With its combination of two powerful ingredients – Bioxilift and Hyaluronic Acid – Expert Lift promises noticeably tighter, redefined and smoother skin. Beiersdorf wanted a packaging format that would symbolise the range’s luxurious qualities, and developed the cream jar (which is used to package the Day Cream and Night Cream products) in close co-operation with RPC Bramlage. The pack features an innovative dual-layer construction, with a coloured inner jar visible inside the clear outer container.

While the overall pack achieves a ‘glass effect,’ the use of plastics offers significant lightweight and shatterproof advantages that make it safe and practical both for the end user and the supply chain.RPC Bramlage has utilised unusual materials to achieve the pack’s distinctive look. The outer container is injection moulded in a type of polystyrene to achieve a luxurious thick-walled effect. The inner jar is manufactured in violet PP, shaded to suit the product: a lighter colour differentiates the Day Cream from the darker Night Cream.

Labels applied to the outer jar by Beiersdorf enhance the premium effect.The two-part lid uses the same combination of polystyrene outer and PP inner components, but is also metallised for further on-shelf impact. Expert Lift has been launched in four European countries in October 2008 with great success so far. The range will be rolled out worldwide from January 2009 onwards.

RPC Bramlage GmbH Brageler Straße 70,D-49393 Lohne, Germany
Tel: +49 (0)4442 881-200 Fax:: +49 (0)4442 881-252
Email: management@rpc-bramlage.de   Webiste : www.rpc-bramlage.de