First Prize: Salatstil ‘A fantastic concept in which the transport packaging becomes the display, and the individual packs vault into the “must have” category thanks to their humour, simplicity and reasonable price point,’ explains the jury in motivating the prize. / Sonja Bauer, Juliane Berner, Anna Blobfeld, Lydia Brühl, Svenja Lämmel
Anything but boring’ was the brief]
The students made their entries out of Korsnäs White. ‘This year’s eighteen entries represent an outstanding display of creative design, ranging from the ingeniously simple to the most complex solutions,’ said jury chairman Roman Klis of Roman Klis Design at the awards presentation. ‘Both the packaging and the graphic designs maintained a consistently high level.’ The winning entry was Salatstil, which took home first prize, a trip to Stockholm and the Korsnäs production facility in Frövi.
Second Prize: Alpenglühen Fondue cheese in an amusing cheese pipe pack that can either be hung or displayed on a shelf. ‘Simple and distinctive, and it communicates the contents admirably,’ according to the jury. /Jonathan Scherer
Covering only the essentials
The winning entry’s colour scale and design idiom bear a strong 60s influence. It’s a pack for s displayed in the shop, which the students imagined being the British design chain Habitat. The packs are stacked in a block shape with the green plastic handles combining to form what looks like a grassy lawn. ‘Irresistible,’ according to the jury. The design may be retro, but as far as PIDA is concerned, it’s ahead of its time – it would have been a perfect creative response to the 2009 brief, which asks students to design a pack and a display that fit together. Indeed, that’s the brief in brief: Pack and Display.
Honourable Mention: Etagere An intricate, irresistible chocolate pack that is unfortunately a poor candidate for production. /Daniel El Titi, Annika Butting
Honourable Mention: Spoonful
Attributes like quick opening and ease of handling combine with a fresh design to give this pack an honourable mention. By Jochen Glaser, Floran Lang, Carolin ReiB, Jan Semmler, Paul Winkler