The latest luxury cosmetics packaging concept developed by RPC beauté for Lancôme Color Fever has highlighted its expertise in complex project management and technologies. Innovations include partial electroplating of a bi-material collar to achieve a combined translucent-metallic finish.Color Fever Gloss is an ulra-shiny and luxurious gloss that delivers a sensual vibrant lipshine. Lancôme required high-quality packaging that would accentuate the brand image and, following the successful launch of the RPC beauté pack for Color Fever lipstick, the site was asked to provide a similarly eye-catching concept for the new product range.
The design – which incorporates a vial, collar and cap – uses several technologies, including bi-injection, overmoulding, sonic welding and the recently developed technique of partial electroplating, to create its distinctive look.
The gloss vial is injected in copolyester and features a strong geometric shape despite large wall thickness variations. The surface is hot stamped with the Lancôme logo before being overprinted with a clear tampo print to enhance scuff resistance.
To achieve the metallic-looking collar, the neck is bi-injection moulded from two different polymers and submitted to a partial electroplating process – unique to RPC beauté – which creates translucency and a metallic finish on the same part, with a quality of execution that no other technique can match.
The cap is manufactured from an insert, moulded in a high resistance compound, which is then plated and finally overmoulded with Surlyn®.
The complete pack is produced on fully automated lines featuring integrated 100% visual inspection by cameras and tests for air-tightness, in order to guarantee zero defects.
“The result is a concept that meets Lancôme’s requirement for the highest standard of appearance to complement the luxury image of Color Fever Gloss,” comments Gerald Martines of RPC beauté.
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