home PACKAGING, Plástico A new concept in Pet for water, “NoBottle”

A new concept in Pet for water, “NoBottle”

  Sidel has developed an elegant, high-performance package that is also the lightest PET bottle yet for water (9.9 g per 500 ml bottle).  This novel concept, dubbed NoBottle, is possible due to another Sidel innovation known as Flex.

Sidel started with a simple idea: design a water bottle that maximizes shelf appeal and minimizes environmental impact.  After a year in development, Sidel is unveiling NoBottle, which combines beauty and unprecedented weight reduction (9.9 g for a 500 ml package) in a bottle that can be manufactured and distributed o­n an industrial scale.  A new technology, known as Flex, has made this breakthrough bottle possible.  Flex technology is based o­n flexibility and shape memory that allows packages to spring back to their original shape.

Flexible bottle with shape memory
Typically, when bottle weight is reduced, ribs are added to brace bottle walls.  These bottles are brittle and noisy when compressed, which reduces shelf appeal and premium image.  The ribs also limit the possibilities for lightweighting.  “We had to stop focusing o­n ways to brace bottles,” explains Franck Hancard, Packaging Solutions manager, “so we explored new avenues. After testing various plastic materials, we ultimately developed Flex.”  Flex technology combines plastic’s flexibility with shape memory eliminating the need for ribs so designers are free to create all sorts of shapes, even for extremely lightweight bottles.  These bottles are easy to grip, supple, and substantially less brittle than conventional bottles. And, thanks to shape memory, bottles are better able to withstand conveying, packing, transport and handling.

Expanding the possibilities for lightweighting has resulted in the aptly named NoBottle with a profile so pure and elegant, it almost seems to disappear, allowing the product inside to take center stage.

Eco-friendly packaging
Compared to the average weight of a bottle of water of the same capacity (13 g to 16 g) the 9.9 g NoBottle weighs 25 to 40 percent less, resulting in less plastic material to be recycled.  “Water is the largest beverage market by volume with 160 billion liters consumed in 2006.  It also represents the highest growth sector and is expected to expand by 5.7 percent annually between now and 2010.  The additional tons of waste eliminated by this new, lighter design will be considerable,” notes Hancard.  This is especially true since the number of units sold o­n the water market is expected to catch up with soft drinks by around 2010 due to the growth of small, single-serve containers (<750 ml). This was o­ne of the key factors in Sidel’s decision to develop the NoBottle in the 500 ml format.

Advanced technology gives bottlers the edge
Producing a 500 ml bottle weighing less than 10 g is an impressive technical achievement. Sidel looked at the entire manufacturing process, from blow molding to palletizing, to propose a simple solution to customers that could be tailored to their needs.

The NoBottle will be introduced and blow molded at the Sidel booth during the 2007 K Show, October 24th-31st in Dusseldorf, Germany.